There's a specific feeling you get when someone gives you a gift that actually gets you. Not just something wrapped nicely — but something that sees who you are, where you're from, what you care about. That feeling is what August Ave. was built around.
We're a Detroit gift shop, yes. But more than that, we're a love letter to this city and everyone in it.
It started with Detroit.
Detroit has always been a place that shows up for itself. The resilience here is real — and so is the pride. When we thought about what a gift shop rooted in this city should look like, we knew it couldn't be generic. It had to carry the energy of Kercheval on a Saturday. It had to feel like finding the perfect piece that no one else has. It had to feel like home.
That's why so much of what we carry is stamped with the 313 — our area code, our identity, our badge of honor. From herringbone chains to post earrings to rings and cuffs, the Detroit collection isn't just jewelry. It's wearable city pride for people who carry this place with them wherever they go.
Then came the Ave-ffirmation Collection.
We believe that the best gifts do more than look good — they make you feel something. That's the whole heart behind our Ave-ffirmation line: charm bracelets engraved with power words, candles designed to set an intention, cards that deliver a daily dose of encouragement.
Because sometimes the best thing you can give someone isn't a thing at all. It's a reminder of who they are.
Whether you're shopping for a birthday, a graduation, a "just because," or a "I see you and I'm proud of you" moment — the Ave-ffirmation collection is made for that.
We're open on the Ave.
Starting this season, August Ave. is open with weekend hours right here on Kercheval. Come in, catch the vibe, and shop our curated collections in person. Whether you're picking up a Detroit staple, hunting for the perfect gift, or just treating yourself to something special — we're here for it.
Can't make it in? Everything is available online at augustave.co, with shipping so your people can get a little Detroit love no matter where they are.
Gifting should feel good.
We put intention into every product we carry. From the jewelry to the lifestyle pieces to the accessories built for Detroit winters — it's all chosen with one question in mind: would this make someone feel seen?
If the answer is yes, it belongs on the Ave.
Come find your gift. Come find your people. We'll be right here.
— The August Ave. Team
Shop the collections at augustave.co or visit us in person on Kercheval. Weekend hours in effect starting March 20th.
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